Plan to Grow!


 “You may delay, but time will not.”

Benjamin Franklin

The New Year is upon us once again, and every January invariably rings in an ensemble of hopeful goals and resolutions with it. These goals may be short term or long term, personal and professional.

What would you like to do for your organization or yourself this year?  A few common goals may include;

  • Reduce operating expenses.
  • Rebrand your business.
  • Launch a video campaign to reach more consumers.
  • Offer a new product or service.
  • Improve your customer’s experience.
  • Increase revenues.
  • Find new civic leadership opportunities in your community.
  • Improve your health.
  • Start a new hobby to increase your creativity.
  • And so on …

In November 1981, George T. Doran wrote an article, There’s a S.M.A.R.T. way to write management’s goals and objectives, which was published in Management Review.  It discussed the very nature of goal setting.  This S.M.A.R.T. acronym (or its hundreds of variations) is still used today in many industries and organizations  and families for that matter – and for good reason.  It’s clear and to the point, and it can be quite effective.  Here you go. –

Write down your goal.

  • Be specific.  Target a specific area for improvement.  How will you reach this goal?  List at least three action steps that you will take being as detailed as possible.
  • Make your goal measurable.  What will indicate your progress?  Add details, measurements and tracking details.  How will you know when you have reached your goal?
  • Make your goal attainable.  What items do you need to achieve this goal?  What timelines are you looking at?  Who is on your team who can support you?  Don’t be afraid to ask for help.
  • Make it relevant.  Why do you want to reach this goal?
  • Make your goal timely.  Put a deadline on your goal and set some benchmarks.  What is your halfway point?  What is your end point?  Are there other milestones that may be important.

Goal setting is a good idea and it doesn’t go out of style.  The clock is ticking.  You may not achieve everything you want, but you can have a plan for growth.  There’s a smart way to achieve your goals.

Happy New Year and To Your success!

Stutsman & Associates

This or any other corresponding blog materials are in no way intended to be a comprehensive plan.  Remember – all markets, circumstances, and results vary.  

Any strategic plan or marketing initiatives must follow all State and Federal laws and regulations, accordingly.

Please contact us directly for a complete assessment and plan for your individual organizational needs.


     Doran, G.T.  (November, 1981).  There’s a S.M.A.R.T. way to write management’s goals and objectives.  Management Review.  AMA Forum. 70. 11: (35-36).

Martha Stutsman

Martha Stutsman

Martha Stutsman is founder of Stutsman & Associates, Strategic Planning and Marketing with 20 years of experience in cost-reduction marketing, brand revitalization and strategic planning. She specializes in start-ups, small and medium-sized businesses, organizations and not-for-profits. Martha grew up in a family-owned business in the Minneapolis area.
Martha Stutsman

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