It’s the Little Things

“The way we do small things determines the way we do everything.”

Robin Sharma


It’s always hard to judge where your advertising and promotional dollars may best be spent.

I’ll give you an example of a very small expenditure for an organization from 10 years ago that still puts their name in front of me every day, although I’m not even a member anymore. I have one of those plastic letter openers with a metal blade on it. It sits on my keyboard or in a little basket next to it.

I received that letter opener from an organization at a forgettable event years ago. It probably cost them less than 30 cents for that little piece of very useful plastic and was included in a packet to renew my membership, which I did at the time.

Of course I threw away the promotional literature, but who could throw away something so useful as a letter opener? Every day that I see their logo and their web site on the letter opener it causes me to re-consider whether to re-engage with that organization because they are literally “in front of me” every work day.

I’m not trying to sell you plastic promotional products but my point is that sometimes the most mundane little “gift” that you give your business associates and clients is the thing that can tip the balance when they make a decision about whom to call for your products or services.

If you follow it up with an E-mail or phone call from time to time, that 30 cent investment could turn golden in the future.

Martha Stutsman

Martha Stutsman

Martha Stutsman is founder of Stutsman & Associates, Strategic Planning and Marketing with 20 years of experience in cost-reduction marketing, brand revitalization and strategic planning. She specializes in start-ups, small and medium-sized businesses, organizations and not-for-profits. Martha grew up in a family-owned business in the Minneapolis area.
Martha Stutsman

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