Paper Greeting Cards Still Impress

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Dr. Maya Angelou

(1928 – 2014)


Is that holiday card that your business sends or receives really worth it?

Most definitely. Business associates and clients hang onto paper cards and value them much more highly than “E Greetings” or “E Cards” which have taken over the greeting business.

Even a pre-printed engraved card with an actual signature of an owner or a business team is much more personal than an E-mail Blast mass greeting. A hand-signed card tells the recipient that the sender cared enough to remember them personally. When the envelope is hand-addressed, it has an even greater impact, especially to small and medium-sized businesses.

I’ve been in offices where a colorful selection of cards adorned tables, reception areas, doorways and break rooms. We can easily “delete” an “E Greeting” but few will toss a paper card in a hand-addressed envelope. Cards are fun and their images are evocative. Holiday greeting cards are one of the biggest “bang for your buck” easy “feel good” methods of keeping in touch with clients and letting them know that they are appreciated at this festive, yet sometimes stressful time of year for businesses.

If you haven’t yet sent holiday greeting cards to your favorite clients, then grab a box of colorful cards and start writing.  In this multi-cultural world of different religious beliefs, holiday traditions, or no traditions, its often best to keep the cards neutral with a warm winter scene or holiday decorations rather than a strong religious message. Exceptions would be if you know your clients well or you purposely want to send a targeted religious message expounding your beliefs rather than a general holiday message that would keep the tone heartfelt but not offensive.

Martha Stutsman

Martha Stutsman

Martha Stutsman is founder of Stutsman & Associates, Strategic Planning and Marketing with 20 years of experience in cost-reduction marketing, brand revitalization and strategic planning. She specializes in start-ups, small and medium-sized businesses, organizations and not-for-profits. Martha grew up in a family-owned business in the Minneapolis area.
Martha Stutsman

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